In order for the website to rank high in local search results, many web designers/ internet marketers focus more on optimization to the point of sacrificing quality. Even with great website visibility, however, your SEO efforts would end up futile if you can’t get prospect customers to stay and actually purchase your offerings. Make sure the following essential elements are present in your web design:
• Contact details. This sounds obvious but many companies don’t show their location and contact information because they either transact business solely online or they fear their area may affect their prospects’ perception of them. Be that as it may, these information are essential to building your business’ credibility, as it helps reassure customers that your business is indeed existent.
• User-friendly. People can’t buy things they can’t find. A research cited on HubSpot.com reveals that 76% of consumers want a website that makes it easy for them to find what they want. Make sure your site is free of clutter and easy to explore. Check for broken links and adjust your pages’ placement according to your visitors’ navigation patterns.
• Answer to FAQs. Assume people who visit your website will buy. Let them know about your transaction processes, policies, product/service and shipping costs as well as your return and complaint handling procedures. Unless the concern is specialized, avoid ambiguities in details just to prompt them to make a call, because chances are they won’t.
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