Thursday, August 20, 2015

Mobile-Friendly Is the Way to Go in Website Design


With more than 30 percent of all worldwide Internet traffic coming from mobile devices, it makes perfect business sense to have a mobile-friendly website. In early 2015, Google announced that it will start considering whether or not a website was optimized for mobile visitors when determining search engine rankings, providing an added incentive to rethink the design of your website.

Time to Re-think the Bells and Whistles

The "everything but the kitchen sink" approach to some website designs can slow page load times and make it difficult to navigate a site from a mobile device. Should you have features you absolutely love on your site, especially visual elements, those features can always be transferred to other online platforms (your blog, social pages).

Two Separate Sites vs. One Consolidated Site

If you have a business where you need a lot of visuals to fully explain your services, it makes more sense to have two versions of the same site. If, on the other hand, you can get your message across to all audiences regardless of how they access your site, an all-in-one site will likely serve you better.

Relying solely on plugins to adjust your existing site for mobile consumers increases the risk of compatibility issues with mobile operating systems. By redesigning your website instead, you'll have more of a say in how you present your business to consumers logging into your site while on the go.

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