With more than 30 percent of all worldwide Internet
traffic coming from mobile devices, it makes perfect business sense to have a
mobile-friendly website. In early 2015, Google announced that it will start
considering whether or not a website was optimized for mobile visitors when
determining search engine rankings, providing an added incentive to rethink the
design of your website.
Time
to Re-think the Bells and Whistles
The "everything but the kitchen sink"
approach to some website designs can slow page load times and make it difficult
to navigate a site from a mobile device. Should you have features you
absolutely love on your site, especially visual elements, those features can
always be transferred to other online platforms (your blog, social pages).
Two
Separate Sites vs. One Consolidated Site
If you have a business where you need a lot of
visuals to fully explain your services, it makes more sense to have two
versions of the same site. If, on the other hand, you can get your message
across to all audiences regardless of how they access your site, an all-in-one
site will likely serve you better.
Relying solely on plugins to adjust your existing
site for mobile consumers increases the risk of compatibility issues with
mobile operating systems. By redesigning your website instead, you'll have more
of a say in how you present your business to consumers logging into your site
while on the go.
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