There was a time when succeeding on SEO meant relying heavily on popular keywords. That’s not mutually exclusive anymore today, though. Aside from keywords, Google is now factoring in a website’s design in how great it would do in search engine rankings.
Design Determines a Website’s Value
Web design, along with keyword use and user experience (UX) and , is among the most important factors in SEO. Now that Google is aiming to provide the best results in their results page for users, they will definitely reward websites that not only possesses a great design, but also a superb UX.
Design Determines a Website’s Value
Web design, along with keyword use and user experience (UX) and , is among the most important factors in SEO. Now that Google is aiming to provide the best results in their results page for users, they will definitely reward websites that not only possesses a great design, but also a superb UX.
Google will then gauge a website’s value through its bounce rate and time a user spends on the site. Bounce rate is determined when a visitor clicks your listing from a results page and returns to it after seeing your content. You can work on improving these two indicators by improving your website’s design.
Design and UX
In a way, a great design begets great user experience, along with other factors like well-written content. Websites provide users the best experience possible when these are designed to guide their visitors to what they are looking for. Furthermore, it guides a visitor to take the first step without bombarding them with too much information.
Since a great design makes for the best user experience, your website can experience a reduced bounce rate and an increased time on site, while earning more backlinks. All these contribute to an improvement in your website’s rankings.
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