E-Commerce: On Local Optimization and Pickup

According to sales trends of e-commerce sites, nearly half a trillion dollars will be spent in 2018 for purchasing goods over the Web. Between mobile technology and a wide variety of products to buy online, more people are turning to the World Wide Web for their purchases than ever before. A large portion of e-commerce sites, however, do not offer a local pickup option. This can be instrumental when selling goods online thanks to localized marketing efforts of search engines.