According to sales trends of e-commerce sites,
nearly half a trillion dollars will be spent in 2018 for purchasing goods over
the Web. Between mobile technology and a wide variety of products to buy
online, more people are turning to the World Wide Web for their purchases than
ever before. A large portion of e-commerce sites, however, do not offer a local
pickup option. This can be instrumental when selling goods online thanks to
localized marketing efforts of search engines.
Local Searches First
Sites such as Google and Bing offer local results first when users put in
certain search criteria. In fact, approximately six out of ten consumers that
use Google do so to find local businesses to buy from. If you provide a product
that one of these individuals is looking for, your site could be displayed on
the front page merely because the business matches the need for that product.
Having proper SEO measures in place for local business information and
promotion also contributes to your exposure.
Saving On Shipping
Many consumers may purchase from your e-commerce site based purely on local
pickup options. Instead of paying for shipping, they can simply visit your
establishment to pick up goods purchased on the Internet. This can also be
ideal for those that don't wish to stand in lines at the cash register.
A local pickup option can be handy in marketing your e-commerce goods to the
local populace. If it’s not part of your website’s layout or code yet, call in
a professional from a web design company to help you out.
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