3 Psychology-based Web Design Elements to Use

Psychology can be used for practical purposes when designing a website. Knowing how the mind works can help make influencing it easier. Consider these basic web design tips so that your site can tap into your target market’s psyche.

• White space. This design element gives your audiences a visual “break”. If you’ve ever ridden a public transit during rush hour, you’ll know how overwhelming it feels. It’s the same thing for a visitor browsing a page cluttered with words, photos, and bold ads. Conversely, you should avoid using excessively wide space since this creates the feeling that the page is lacking something. Balance is the key.

• Typeface. By choosing the right typeface, you can better convey your brand’s aura. There are two basic typefaces: serif and sans-serif. Serif fonts are used by academic, science, and news journals to project an air of credibility. On the other hand, sans-serif are used by future-looking organizations who want to project a modern, minimalist vibe.

• Color. Every brand or organization has its defined set of brand colors. Warmer colors like red, orange, and yellow denote warmth, creativity, and liveliness, but they can also create feelings of pressure and stress. Cooler colors such as green, blue, and purple, on the other hand, give off a rational and professional feeling but may also come across as unfriendly.

Integrating visitor psychology into your web design can substantially improve your end results. By applying the above principles, you can make your audiences more receptive to your messages.